Mellina started with one question: why do the tools that actually work cost $400?

We looked at what was out there. On one end, cheap drugstore tools that damage your hair and break after three months. On the other, Dyson and ghd with waitlists and price tags that put them out of reach for most people.

The technology that makes expensive tools work — ceramic plates, ionic airflow, precise heat control — isn't exclusive to luxury brands. It's available. We just decided to use it, price it fairly, and sell it directly to you.

Every product in the Mellina range is tested against one standard: does it give you the result you'd get at a salon, at home, today? If not, it doesn't make the cut.

Questions? We're at support@mellinaonline.com. Response within 24 hours.